Friday, May 26, 2017

Online Integrated Strategic Communication major launches


hands at desk holding business meeting papers, laptop

Washington State University's new online strategic communication bachelor's degree—offered by the nationally acclaimed Edward R. Murrow College of Communication—gives students an opportunity to major in Integrated Strategic Communication (ISC) and gain the skills necessary to prepare for careers in virtually any industry or business that requires strategic communication professionals.

“It’s exciting to offer this degree to a broader base of students who appreciate the quality education available from our college and WSU Global Campus,” explains Ryan Risenmay, clinical assistant professor in the Murrow College and coordinator of the online degree.

The new program is offered in conjunction with WSU Global Campus and focuses on an applied curriculum that is developed and taught by faculty with industry expertise. Students will learn about advertising and public relations principles, as well as how to use digital and traditional media.

Stacey J.T. Hust, chair of Murrow College’s Strategic Communication department, said students in the online ISC major will acquire a unique skillset that will prepare them to effectively target consumers and specific audiences. "Students will also learn how to effectively create and brand messages that address communication objectives," Hust said.

Career opportunities with this degree include public relations firms and ad agencies, and jobs with a wide range of businesses that require communication professionals for social media, digital marketing, corporate communications, and more.

Apply by July 21 to start this fall. Get started on our Apply Now page.

To learn more about the integrated strategic communication online major offered through WSU Global Campus, visit the Global Campus website.

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