It started with an online headline, like this real life example: “You Won’t Believe What’s Buried In This Mountain. Seriously, You Won’t.”
Click-bait, thought Rebecca Kempe, I hate click-bait. She went possibly ballistic, and her head may have exploded. So she did something that was literally priceless. She created a Facebook page that shows both the enticing headline and the more mundane truth.
So, what was buried in that mountain? “An underground seed store so we won’t starve to death after the apocalypse,” she revealed on her Clickbait Spoilers page.
And what’s the reality behind “Insane New App Will Allow You To Read Novels In Under 90 Minutes”? Rebecca’s spoiler: “They've come up with a new font they are saying better reaches where your eyes go as they read a page.”
Will my mind be truly blown by “Powerful Video Will Change How You Parent In 60 Seconds”? Spoiler: “The video, created by True Activist, shows kids mimicking common adult behavior — smoking, littering, yelling at other drivers.”
“I try to be socially conscious and dislike manipulation in general,” said the Renton, Wash., resident and mother of three. “Maybe spoiling links is just a tiny rebellion against something I feel has gone too far.”
Rebecca spent 13 years at MSN, and witnessed the transition of headlines from succinct facts to provocative puffery. But what finally transformed her into a click-bait crusader? These top three reasons:
- Her husband is a librarian—“citing sources is serious business around here,” she said.
- She’s an online student at Washington State University’s Global Campus. “I’ve definitely been inspired by my courses,” said Rebecca, who's majoring in Social Sciences. “My critical thinking and writing skills have improved. I understand more about the impacts of consumerism, capitalism, and corporatism.”
- She’s a DJ and aspiring music producer, and thinks artists are ripped off when their work is reposted. The only way to get the attention of click-baiters, she says, is to cut their profits. “With the Internet, we can do that from home in our pajamas after the kids are in bed,” she said.
For a heart-warming look at Rebecca’s one-woman war against the click-baiters, just click this link: www.facebook.com/ClickBaitSpoilers. You may never be the same.